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CORE VALUES & MISSION
OUR MISSION.
We make premium workwear for professional users.
Workwear is – and always has been – the heart and soul of our business. From the warehouse floor and grocery store to the welding shop and construction site, our premium work clothes deliver, keeping people safe and comfortable at all times. It is the needs and wants of our users that drive us to constantly improve our designs and materials. Together, we create clothes that are constantly evolving to become more durable, comfortable and sustainable.
OUR VISION.
Every professional dressed for sustainable performance.
We believe that every professional deserves durable clothes with a functional and ergonomic design. Clothes that fit comfortably and protect the user from the minute they show up for work until they are done for the day. We want to help them overcome challenges and be their best, so they can take pride in their work, every day. Because when our workwear performs, so do our users. We are passionate about our products, our company and our customers. We challenge ourselves and each other to grow and improve. We are proud of what we have achieved in the past and excited about the future. Together, we safeguard the environment for the present generations and those to come.
OUR CORE VALUES
PASSION
We are passionate about our products, our company and our customers. We challenge ourselves and each other to grow and improve. We are proud of what we have achieved in the past and excited about the future. What we do today, we can do better tomorrow.
PERFORMANCE
We seek excellence in everything we do and take pride in our high-performing products and people. We give constructive feedback, lift each other up and celebrate our achievements. Our desire for success is greater than our fear of failure. We try, fail, learn and go the extra mile to win.
SIMPLICITY
We strive to streamline our operations and never make matters more complicated than necessary. Our customers’ needs are always front and center, and we continuously work to improve our customer journey. We communicate clearly, honestly and informally at all times.
TOGETHERNESS
We work together with our customers to help them succeed and prosper. We take responsibility for ourselves and each other, and strive towards common goals. Together, we focus on sustainability and help safeguard the environment for present and future generations.
OUR PROMISE.
We believe in always trying to improve. To grow and to evolve. We work together with our customers to help them succeed and prosper. We are a brand for performers. People who want nothing but the best. We celebrate our achievements. We try, fail, learn and go the extra mile to win. We believe that great workwear should protect the wearer, but never at the expense of the environment. We are a brand for teams. Because we know that working together will take us much further. We are a brand with passion for what we do. Always with the customer in mind and with the aim to make things better. We want to help our users do better.
